May 14, 2015 (Nashville, TN) – Congratulations to VMware and the Global Partner Marketing team, led by Sr. Director Chandra DuFrene, for winning the SiriusDecisions ROI Award at the 2015 SiriusDecisions Summit.


The award recognizes the year-plus efforts by Chandra DuFrene’s Global Partner Marketing team to improve partner marketing capabilities while also enhancing the partner experience. The program of focus, known as Partner Market Advantage, has 3 main missions with 4 agencies selected to execute this mission (courtesy of the VMware blog –

  1. Ensuring partners are set up for success
  2. Providing a consultative approach with best-in-class services
  3. Enabling partners to drive demand with more flexibility to support how they want to go to market

Another key objective of Chandra’s and VMware’s successful program was to simplify the partner marketing experience by consolidating multiple disjointed marketing tools to one partner marketing automation platform. There had been one system providing a library, one providing email marketing, and one offering social marketing, and these tools were replaced with one integrated platform, StructuredWeb, to offer a better partner experience and a more scalable approach to partner marketing.

Once again, congratulations to Chandra DuFrene and the entire VMware Global Partner Marketing team!