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2022 is well underway and I think you’ll agree it’s an exciting time to be part of the channel ecosystem. We see brands dramatically increasing their investments in their partner channels to drive top performance and grow their revenue streams. Never ones to sit still, StructuredWeb is upping our investments too, ensuring we continue to lead from the front. As part of that investment, we recently added two members to our executive leadership team — a Chief Revenue Officer (CRO) and Chief Operations Officer (COO). (Read the full announcement here.)

Please welcome CRO Steven Kellam and COO Yair Leshem. Both bring extensive tech-industry experience, much of it in the channel sector. We’re confident that experience will translate to direct benefits for our customers in the form of strategic industry advice, guidance and best practices along with a hyper-focus on service.

Steven is an accomplished senior executive with decades of global experience in profitably building, growing and running enterprise technology companies. Prior to StructuredWeb, Steven served as Senior Vice President and Global Channel Chief at 360insights and President at CCI | Global Channel Management. At 360insights, he initiated an acquisition strategy that led the company to becoming one of the largest channel technology providers globally. Recently, Steven was named 2022 Channel Chief, acknowledging his role as a top channel executive.

Yair brings a strong track record of achieving profitable growth through business, digital, and technology transformations. He brings over a decade of experience leading operations and business development efforts, as well as executing successful large-scale SaaS enterprise sales for several companies, from startup-mode to initial public offering (IPO). Most recently, Yair worked for video cloud technology and services company Kultura. There, he led a revenue team of sales representatives, solution architects and CSMs focused on selling, growing and retaining large-size technology companies in North America. 

The channel ecosystem is a dynamic space, and succeeding here requires ongoing investments in technology and talent. We recruited Steven and Yair to round out our executive team and better support the accelerated growth we’re experiencing. They will also help guide our development roadmap and go-to-market strategies. As they hit the ground running, both gentlemen will be reaching out to our customers, seeking to uncover what more we can do to support your channel marketing efforts.