Partnership Offers Superior Lead Capture Capability, Driving New Growth for Channel Organizations
StructuredWeb, a leading provider of SaaS channel marketing solutions, and Phone.com, a prominent cloud-based phone service for small businesses and entrepreneurs, are pleased to announce an API integration between the two technology platforms. This partnership leverages smart telephony solutions in tandem with innovative channel marketing technology to provide an advanced lead generation strategy for global channel ecosystems.
By integrating a Phone.com solution on its channel marketing platform, StructuredWeb enables customers to easily implement traceable phone numbers on their digital marketing assets. Phone.com’s technology generates unique telephone numbers that can be placed on marketing assets and, when activated, act as tracking codes for each resulting lead. For StructuredWeb’s customers, this tool enhances lead-generation capability, increases conversion rates, and provides deeper insight to leads generated across partners and marketing assets.
“The path to purchase for buyers is increasingly digital and mobile, so lead generation solutions which match this evolving buyer’s journey are key—especially in channel where partners can struggle to generate leads,” says Daniel Nissan, founder and CEO at StructuredWeb. “By partnering with Phone.com to enable trackable phone numbers on digital marketing assets, our customers are able to provide natural conversion paths for prospects that interact with their content and leverage each asset as an active lead generation tool. This solution gives buyers direct, instant access to salespeople in their local markets, and inbound calls are notoriously great leads, so it’s a really impactful solution for channel organizations and their partners.”
“StructuredWeb has always been at the forefront of providing innovative online channel-marketing solutions,” says Alon Cohen, CTO and Executive Vice President at Phone.com. “Our partnership with them is built on an integration that uses both the Phone.com business phone service and our flexible API platform. We’re proud of Structured Web’s success and look forward to strengthening our integration with additional innovations in the months to come.”
Improve Lead Conversions
Phone.com’s solution delivers high-quality leads to channel partners and drives conversion rates by providing prospective buyers with direct contact to partners’ sales teams in their local market. StructuredWeb customers are able to further leverage their content to support an integrated, high-impact and multi-tactical approach to lead generation in their channel.
Measurable Insight Optimizes Channel Strategy
Through integration with Phone.com, StructuredWeb customers gain an enhanced lead-generation capability and additional visibility to leads generated across their channel network, partner by partner and asset by asset. Such measurable insight enables more strategic decision making for both lead generation and content marketing strategies at the local market level, translating to globally optimized channel performance.
StructuredWeb is the leading provider of Channel Marketing Automation Software to global enterprises and leading channel organizations around the world. With 15+ integrated and automated channel marketing solutions, StructuredWeb’s comprehensive technology platform makes it easy for brands to scale their channel programs across diverse partners and local markets to engage more end customers, drive new leads and maximize channel sales. For more information about StructuredWeb, please visit http://www.structuredweb.com.
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Phone.com is the leading cloud communications and business phone service for small businesses and entrepreneurs. We offer flexible, cost-effective solutions and award-winning customer support to more than 25,000 customers across the United States. Innovative business VoIP solutions, intelligent call handling, toll-free numbers and virtual phone numbers—all starting at under $10 /month. Connect with us on Facebook, follow us on Twitter, talk to us at 800-842-3394 or visit us athttp://www.phone.com.