Personalized video capabilities are part of StructuredWeb’s offering
Of course, right now you’re spending a few moments reading this, but you’re likely to spend another 100 minutes watching online videos today. And every other day. And we’re not talking strictly cute kittens or how to unclog a drain. Video has become the preferred marketing channel for many brands, and for good reason: 54% of consumers want to see more video content from the brands they support.
While simple infomercial-style video marketing is better than nothing, to really pack a punch, videos must be personalized to the audience. And we know you want your channel partners’ communications to pack a punch. So, we make it possible for your brand to offer video personalization to your channel partners. Here’s what to know.
Personalized marketing works
Research shows personalization is responsible for conversion rates six times higher and 19% more uplift than non-personalized communications. The results are similar for both B2B and B2C audiences. We’ve gathered a few additional personalization metrics for you to digest:
- 80% of consumers are more likely to purchase from a brand that provides personalized experiences
- 90% of consumers find marketing personalization very or somewhat appealing
- 72% of B2B buyers expect customization in the marketing they receive
Video is how to reach consumers
Businesses already use video as a marketing tool. Research shows video marketing results in 80% higher conversion and 68% higher retention levels. A few more metrics:
- 87% of businesses use video marketing
- 84% of them say that video helped them generate leads
- 78% say video has directly helped them increase sales
Combine the two for twice the impact
Combining video with personalization makes for a powerful marketing message, elevating channel partners’ communications to a higher level of effectiveness. Recall that we mention above that personalization results in 6x conversion rates. Combine personalization with video and that rate jumps to 8x. And engagement rates jump 5-fold.
OK, I’m sold. Now what?
Channel partners are busy and their resources are stretched thin. So, we understand that one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. In fact, the scarcity of internal marketing resources is a challenge in general and one we help solve with our channel marketing automation platform. That made video personalization a logical fit for our offering, and like everything else we do, we knew we needed to do it right. To learn more about StructuredWeb’s video capabilities, click here to download an overview sheet.